eCommerce Consultant Admits You Should Only Listen to One Real Expert!
(And it’s not him…)!
By Eric Graham
Let me share with
you a secret that most marketing experts and consultants don’t
want you to know… (many of them don’t even understand this
The secret is…
There is only one true expert who can show you how to drastically improve
the effectiveness of your website and your marketing. With dozens of
so-called guru’s, consultants and experts ready and willing to
give you (or charge you for) their advice, there is actually only one
person you should listen to on a regular basis. Only one! And his name
is Eric Graham… No, no… just kidding…
The only “experts”
that you should listen to and trust are your visitors. The visitors
that come to your website or view your ads are the only true experts.
They will share their expert opinions with you by the actions they take
while on your website.
Not sure what headline
to use at the top of your page… You have a couple of options:
Pay an “expert” consultant like me to look it over for you
and give you copywriting recommendations, for a few hundred dollars
your visitors which one is best, by split testing each element of your
headlines and letting your visitors vote with their credit cards…
The one that converts to sales best wins!
Trying to figure
out how much to charge for you new ebook? You can hire an expert…
I can talk to you all day about advanced pricing theory and explain
to you how prices with a “7” in them (such as $17, $97,
$777) usually convert better. I can walk you through an analysis of
the price points of competing/similar products…
Simply test 3 or
4 different prices to see which one is most profitable. Often the greater
perceived value of a higher price actually converts better than a lower
price. But you won’t know if that’s true for your product
and your visitors until you test it. Again your visitors will teach
you more about pricing than any consultant ever could. You just need
to “ask” these experts by testing.
If done properly,
the questions you can get your “visitor experts” to answer
about your website by simply testing, is endless.
get me wrong, I am not saying that you should never hire a consultant
or expert -- after all my clients happily pay me a lot of money to help
them improve their conversion rates. And I am worth every penny! ;-)
But what you need
to understand here is that the best experts, became experts by studying
and testing, testing and testing different elements over and over until
they developed a set of “best practices”. So, by hiring
someone who has been in the trenches you can save time and money in
the long run.
However, every website,
business, product and visitor demographic is different. Just because
something works at one website, doesn’t automatically mean it
will work at yours. The best consultants will tell you that you still
need to test everything. So in the end it’s still your visitor
who’s the true expert.
Just imagine the
results you could achieve over the next year, if you took the time to
test only one new element every week. Even if half of the tests were
failures and didn’t produce improvements in your conversion rates,
you would still discover 26 ways to improve your sales. Even if each
improvement only boosts your conversion rate by 1/10th of 1%, you would
have improved your conversion rate by over 2.6% (and probably much more!)
Look over your current
sales statistics, and ask yourself, “How much more profit would
I be making if my conversion rate jumped by 2.6%?”
With most sites
currently converting at an appalling 1% to 2%, a 2.6% improvement could
triple your sales…
Let me ask you a
question: Imagine you have a website selling information on how to learn
to play the guitar, getting 1,000 visitors per day. And I came to you
and showed you how I can change a few things about your page, improve
your search engine positioning and triple your traffic? Would you be
Then, why not get
equally excited about optimizing your website for maximum conversion
Many online businesses
will spend hundreds of thousands of dollars optimizing their sites for
the search engines. But then they waste 99 out of every 100 visitors
that they spent so much time and effort getting, simply because they
failed to invest in “asking the experts” (their visitors)
first. Had they taken the time to optimize their site for conversion
rate, before driving the traffic their results would be 10x more profitable.
The great news for
you is, so few online businesses are currently testing anything! This
means that you are in a position to absolutely dominate your competition
by simply listening to the true experts… Your visitors!
About the Author
Want to improve your conversion rates? Eric Graham is the CEO of several
successful online companies. A top authority on eCommerce & Internet
Marketing, he's an in-demand speaker & consultant. Visit www.web-site-evaluations.com
today for an in-depth evaluation to boost YOUR websites conversion rate!
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